Coffee in hand you pull up the daily sales and marketing report:
|The white paper and webinar are pulling in solid leads but conversion and close rates could be higher.|
|Add lead nurture sequence to increase close rate. Test shorter copy on opt-in pages to optimize conversions.|
|A new industry regulation is causing a surge in chatter and Google searches.|
|Leverage industry buzz with an infographic launched by EOW targeting key industry bloggers. Capture leads with PPC remarketing.|
|Some prospects are getting stalled because of confusion about the new product.|
|Optimize product messaging with A/B test emails then update the website and collateral.|
With a few emails you set the wheels in motion.