The Team


Alka Tandan, Principal

With over 20 years experience as a B2B market researcher and strategist for Fortune 500 companies including American Funds, Cargill, ESPN, LinkedIn, and Microsoft, Alka is a recognized customer intelligence expert known for helping companies increase customer loyalty and business profitability.

Areas of Expertise: Product Optimization, Path to Purchase, Customer Intelligence, Customer Experience, Experience Design, Customer Success, Brand Advocacy, Modeling & Forecasting

Dominic Canterbury, Principal

Dominic has led successful marketing and technology projects for a wide variety of clients, from startups to nonprofits, to regional and international businesses including Microsoft, Intel, AT&T, Target, and Staples.

Areas of expertise: Project Management, Web Development, Technology Implementation, Analytics, Marketing Strategy, and Content Marketing

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