The Team


Alka Tandan, Principal

With over 15 years experience as a B2B market researcher and strategist for Fortune 500 companies including American Funds, Cargill, ESPN, LinkedIn, and Microsoft, Alka is a recognized customer intelligence expert known for helping companies increase customer loyalty and business profitability.

Areas of Expertise: Product Optimization, Path to Purchase, Customer Intelligence, Customer Experience, Experience Design, Customer Success, Brand Advocacy, Modeling & Forecasting

Dominic Canterbury, Principal

With over 15 years of experience, Dominic has led successful marketing and technology projects for startups, nonprofits, regional businesses, and national and international clients including Microsoft, Intel, AT&T, Target, and Staples.

Areas of expertise: Project Management, Web Development, Technology Implementation, Analytics, Marketing Strategy, and Content Marketing

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