September 19, 2016
AccelerateB2B: 1 Guest Expert. 1 Big B2B Question. 10 Minutes.
Buyer personas: Are they just the latest marketing fad, or are they an effective tool for connecting with customers?
Strategy expert and founder of Strat School, Laura Porto Stockwell, joins us to discuss what buyer personas actually are, and what you should (and should not) do with them.