by Alka Tandan | Feb 13, 2022 | Uncategorized
About the Data in Different Forms SeriesOne of the unintended benefits of my career are the conversations I get to have with experts working in different parts of organizations, bridging needs to knowledge. These posts build on conversations with clients and friends....
![Customer Centricity: It Was Inside [Your Company] All Along](https://www.turbineagency.com/wp-content/uploads/2018/01/Turbine-BlogHeaderTemplate-2017-1080x675.png)
by Alka Tandan | Oct 25, 2021 | Uncategorized
Customer centricity has been talked to death in recent years, but despite their best efforts, many companies are still not getting the results they need, either for themselves or for their customers. Unfortunately, many of those companies are going about it in a way...
by Alka Tandan | Jul 26, 2021 | Uncategorized
(How’s that for clickbait?) It’s not that companies shouldn’t do all they can to improve how they interact with customers. Anyone who’s paying attention knows it’s a critical priority. Rather, the problem lies in how CS is growing within many organizations. Customer...
by Alka Tandan | Feb 2, 2021 | Uncategorized
A friend of mine, visiting my home, picked up the latest book I am reading and was a bit horrified to see that I had dog-eared my books (yes, oldschool hard-cover). The book, Stretch by Scott Sonenshein, shares the author’s research and other stories about how...
by Alka Tandan | Dec 5, 2019 | Uncategorized
I’ve been getting this question a lot from startups so I thought I’d share my two-cents:“How should I start building a Customer Community?”For a startup, a strong user community can be a powerful tool for engaging customers and getting in-depth feedback on...
by Alka Tandan | May 12, 2018 | Uncategorized
After a recent Cantillon Club panel discussion I participated in, people seemed really interested in the question of “how do you know what your customers want?” That question is at the heart of customer centricity and customer obsession, and answering it clearly is...
