by Dominic Canterbury | Dec 19, 2015 | Uncategorized
According to recent studies: 28{c95fff97bd311b33abb8a49440b2d1cc4da1b8e50900ba0cddc780aac49df277} of B2B C-levels in the US used a mobile phone to research business purchases 56{c95fff97bd311b33abb8a49440b2d1cc4da1b8e50900ba0cddc780aac49df277} of B2B customers read...
by Dominic Canterbury | Sep 14, 2015 | Uncategorized
Not long ago, all any B2B website really needed was some polished design and basic information about the company, it’s offerings, and how to contact them. These days, if that’s what you’re working with, then it’s working against you. Why?...
by Dominic Canterbury | Jul 13, 2015 | Uncategorized
There’s a lot of great information out there about how to apply B2C tactics to your B2B marketing, but ultimately it comes down to one principle: What would your best sales person do? First of all, they certainly would not deliver a single canned pitch to all...
by Dominic Canterbury | Jun 20, 2015 | Uncategorized
It’s the future of digital marketing; a fundamental shift in how media is bought and how advertisers engage with consumers; a game-changer for marketers everywhere. Judging just by the sheer quantity of exclamation points used to describe it, Programatic...
by Dominic Canterbury | Mar 6, 2015 | Uncategorized
It’s easy to dismiss social media as an entertaining toy that has no place in serious business communication. But that would be a huge mistake, and here’s why: Your customers are there: Business leaders are joining the conversation in record numbers. In...
