by Dominic Canterbury | Jul 23, 2016 | Uncategorized
FACT 1: 86% of B2Bs now use Content Marketing to connect with their target audiences. FACT 2: Only 38% say their even “effective” at it. That’s a low bar and a huge gap. To get a clear picture of the problem and find the most efficient fixes, the...
by Dominic Canterbury | Jul 6, 2016 | Uncategorized
Every minute of every day, consumers consumers create 1,820 Terabytes of data including: 90,000 tweets 695,000 status updates 11,000,000 instant messages 168 million emails 698,445 Google searches. Big Data is getting bigger but with all of that information it’s...
by Dominic Canterbury | Apr 7, 2016 | Uncategorized
Sixteen Percent. That’s how many North American B2Bs are using marketing automation today. That’s surprising considering it’s one of the biggest buzzwords in business-to-business circles. And it’s especially surprising considering it’s...
by Dominic Canterbury | Mar 16, 2016 | Uncategorized
“So, then I guess, they’d go to our website and find the contact email for a salesperson.” This is a direct quote, used here with permission on the condition of anonymity, from a client describing their current Customer Journey. Though they had an...
by Dominic Canterbury | Jan 29, 2016 | Uncategorized
Simply put, a WCMS is software that helps you manage the graphic and written content of your website. Now, that may not exactly get your heart racing, but consider what a good WCMS can do for you: Personalized Engagement: Adapt site content and messages for each...
