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What B2B Can Learn From B2C (Hint: You Already Have the Answer)

by Dominic Canterbury | Jul 13, 2015 | Uncategorized

There’s a lot of great information out there about how to apply B2C tactics to your B2B marketing, but ultimately it comes down to one principle: What would your best sales person do? First of all, they certainly would not deliver a single canned pitch to all...

Is Programatic Advertising Right for Your Business?

by Dominic Canterbury | Jun 20, 2015 | Uncategorized

It’s the future of digital marketing; a fundamental shift in how media is bought and how advertisers engage with consumers; a game-changer for marketers everywhere. Judging just by the sheer quantity of exclamation points used to describe it, Programatic...

LinkedIn’s Secret Follow Button: The Most Exciting Feature You Never Heard Of

by Dominic Canterbury | May 8, 2015 | Uncategorized

A few months back, LinkedIn quietly released one of the most useful features the social network ever created: The Member Follow Button. Until recently, the options for connecting with other members were strangely limited. Basically you had to be connected with them...

Welcome to the Social Selling Era: Why It Matters and How To Get Started

by Dominic Canterbury | Apr 4, 2015 | Uncategorized

Simply put, Social Selling it’s the process of building relationships with potential customers through social channels. Sales has always been about knowing your prospects, engaging them at the right time, building relationships, and closing deals. As such,...

Why Should B2Bs Care About Social Media?

by Dominic Canterbury | Mar 6, 2015 | Uncategorized

It’s easy to dismiss social media as an entertaining toy that has no place in serious business communication. But that would be a huge mistake, and here’s why: Your customers are there: Business leaders are joining the conversation in record numbers. In...

B2B Now and Next 2015: Cracking the SEO Code: Rand Fishkin, Moz

by Turbine Agency | Feb 9, 2015 | Uncategorized

The first ever B2B Now and Next was a huge hit! B2B professionals from around the Puget Sound turned out in force to discover the latest trends and technologies in B2B sales and marketing and to discuss actionable strategies for 2015. If you couldn’t make it to...
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