by Dominic Canterbury | Jul 13, 2015 | Uncategorized
There’s a lot of great information out there about how to apply B2C tactics to your B2B marketing, but ultimately it comes down to one principle: What would your best sales person do? First of all, they certainly would not deliver a single canned pitch to all...
by Dominic Canterbury | Jun 20, 2015 | Uncategorized
It’s the future of digital marketing; a fundamental shift in how media is bought and how advertisers engage with consumers; a game-changer for marketers everywhere. Judging just by the sheer quantity of exclamation points used to describe it, Programatic...
by Dominic Canterbury | May 8, 2015 | Uncategorized
A few months back, LinkedIn quietly released one of the most useful features the social network ever created: The Member Follow Button. Until recently, the options for connecting with other members were strangely limited. Basically you had to be connected with them...
by Dominic Canterbury | Apr 4, 2015 | Uncategorized
Simply put, Social Selling it’s the process of building relationships with potential customers through social channels. Sales has always been about knowing your prospects, engaging them at the right time, building relationships, and closing deals. As such,...
by Dominic Canterbury | Mar 6, 2015 | Uncategorized
It’s easy to dismiss social media as an entertaining toy that has no place in serious business communication. But that would be a huge mistake, and here’s why: Your customers are there: Business leaders are joining the conversation in record numbers. In...
by Turbine Agency | Feb 9, 2015 | Uncategorized
The first ever B2B Now and Next was a huge hit! B2B professionals from around the Puget Sound turned out in force to discover the latest trends and technologies in B2B sales and marketing and to discuss actionable strategies for 2015. If you couldn’t make it to...