by Dominic Canterbury | Sep 12, 2016 | Uncategorized
AccelerateB2B: 1 Guest Expert. 1 Big B2B Question. 10 Minutes. Guest Berry Zimmerman, founder of BizEnrich, is joining us to share the most effective ways to quickly zero in on your ideal prospects and build real connections that turn into real sales. Berry Zimmerman,...
by Dominic Canterbury | Aug 26, 2016 | Uncategorized
AccelerateB2B: One guest expert. One big B2B question. 10 minutes. Tons of practical ideas and advice. With special guest and customer data expert, DiscoverOrg’s Chris Ortolano, we covered the current state of customer data, how to evaluate it, how to get it,...
by Dominic Canterbury | Jul 23, 2016 | Uncategorized
FACT 1: 86% of B2Bs now use Content Marketing to connect with their target audiences. FACT 2: Only 38% say their even “effective” at it. That’s a low bar and a huge gap. To get a clear picture of the problem and find the most efficient fixes, the...
by Dominic Canterbury | Jul 6, 2016 | Uncategorized
Every minute of every day, consumers consumers create 1,820 Terabytes of data including: 90,000 tweets 695,000 status updates 11,000,000 instant messages 168 million emails 698,445 Google searches. Big Data is getting bigger but with all of that information it’s...
by Dominic Canterbury | Jun 15, 2016 | Uncategorized
Just to make sure we’re all on the same page, a buyer personas is a research-based profile of your ideal customer designed to give you insights into the factors that shape their purchasing decisions. Over the past year, we’ve seen a proliferation of “deep” personas...
by Dominic Canterbury | May 4, 2016 | Uncategorized
Content Marketing Basics Though it’s the buzzword du jour among those who obsess about finding new and better ways to engage customers, there isn’t much new about it. In practice though, it has become the best and most effective marketing tool around. So...