by Dominic Canterbury | Apr 7, 2016 | Uncategorized
Sixteen Percent. That’s how many North American B2Bs are using marketing automation today. That’s surprising considering it’s one of the biggest buzzwords in business-to-business circles. And it’s especially surprising considering it’s...
by Dominic Canterbury | Mar 16, 2016 | Uncategorized
“So, then I guess, they’d go to our website and find the contact email for a salesperson.” This is a direct quote, used here with permission on the condition of anonymity, from a client describing their current Customer Journey. Though they had an...
by Dominic Canterbury | Feb 11, 2016 | Uncategorized
Not long ago, Marketing was looked down on as the ”Arts and Crafts Department” for caring more about creativity and brand building than about the P&L. And nowhere was this more true than in the sales-centric world of B2Bs. Times have changed, and so has the...
by Dominic Canterbury | Feb 6, 2016 | Uncategorized
The so-called “consumerization” of B2B marketing has given rise to countless excited blogs posts and articles proclaiming a new era in which B2B marketers have at long last come to embrace the new B2C revelation that customers are real human people and they like to be...
by Turbine Agency | Feb 2, 2016 | Uncategorized
B2B marketing has changed dramatically in recent years. With almost unlimited access to information and the ability to easily connect with each other, customers have reshaped the buying process and redefined the rules of the game. In the midst of these sweeping...
by Dominic Canterbury | Jan 29, 2016 | Uncategorized
Simply put, a WCMS is software that helps you manage the graphic and written content of your website. Now, that may not exactly get your heart racing, but consider what a good WCMS can do for you: Personalized Engagement: Adapt site content and messages for each...