by Dominic Canterbury | Jan 8, 2016 | Uncategorized
How do you reach new customers and what should you say to them once you do? This has always been one of the business world’s biggest challenges, and it’s rapidly becoming more complex in today’s hyper-connected and information overloaded world....
by Dominic Canterbury | Dec 19, 2015 | Uncategorized
According to recent studies: 28{c95fff97bd311b33abb8a49440b2d1cc4da1b8e50900ba0cddc780aac49df277} of B2B C-levels in the US used a mobile phone to research business purchases 56{c95fff97bd311b33abb8a49440b2d1cc4da1b8e50900ba0cddc780aac49df277} of B2B customers read...
by Dominic Canterbury | Dec 12, 2015 | Uncategorized
In this series, we’re talking about the most effective strategies to reach new B2B audiences and quickly turn that attention into solid, targeted leads. To kick things off, we’re tackling Influencer Relations, in part because it’s one of the most...
by Turbine Agency | Dec 12, 2015 | Uncategorized
Sales and marketing is evolving rapidly. Driven by customers’ escalating expectations, useful and engaging content has become a requirement in marketing and sales With an abundance of increasingly high quality content, what does it take to stand out and connect...
by Dominic Canterbury | Nov 11, 2015 | Uncategorized
It’s an exciting time to be in B2B. Major shifts in buyer behavior are driving the development of new tools, technologies, and strategies that enable companies to connect with their markets more effectively than ever before. But with so much change, how do you...
by Dominic Canterbury | Sep 14, 2015 | Uncategorized
Not long ago, all any B2B website really needed was some polished design and basic information about the company, it’s offerings, and how to contact them. These days, if that’s what you’re working with, then it’s working against you. Why?...
